Ethan Allen

American




Founded in 1932 by Nat Ancell and Ted Baumritter, Ethan Allen began as a housewares sales agency specializing in plaster gnomes, trellises, and garden swings made by other manufacturers. Driven by a passion for quality and a desire to forge their own path, Nat and Ted purchased a bankrupt sawmill in Vermont for $25,000. This pivotal decision marked the beginning of their journey into the world of home furnishings, as they fell in love with Vermont's rich history and craftsmanship.
In 1939, Ethan Allen debuted a 28-piece line of colonial-style furniture at the Chicago Housewares Show, naming the collection after the iconic Vermont hero, Ethan Allen. This moment signified the birth of a brand that would come to symbolize classic American design.
Throughout the 1940s, Ethan Allen revolutionized the furniture industry by introducing “open stock” furniture styles, allowing customers to mix and match pieces and finishes, ensuring a cohesive look even as styles evolved. This innovation set the stage for continued growth.
The 1950s brought rapid expansion, with the company increasing its operations to include three sawmills and eleven manufacturing plants. A significant milestone occurred when Ethan Allen crafted its millionth piece of furniture—a stunning solid maple chest—presented to President Eisenhower.
In 1969, the company officially adopted the name Ethan Allen and began marketing directly to consumers, enhancing brand recognition and customer engagement. The 1970s saw the introduction of the Ethan Allen Showcase Gallery concept, which provided independent dealers with a unified storefront, further integrating design services into the customer experience.
The 1980s marked a transformative period as Farooq Kathwari became Chairman, President, and CEO. Under his leadership, the company underwent a management buyout, allowing Ethan Allen to maintain greater control over its future.
Entering the 1990s, Ethan Allen reinvented its furniture line, moving away from its colonial roots to embrace modern aesthetics. This shift was accompanied by a return to the New York Stock Exchange, signaling renewed growth and innovation.
In the 2000s, while many American manufacturers outsourced production, Ethan Allen committed to domestic craftsmanship. The company invested in state-of-the-art technology and equipment, ensuring that approximately 75% of its products were made in North America.
As the brand moved into the 2010s, it established itself as a leader in environmentally responsible manufacturing and corporate social responsibility, focusing on respect and fair treatment for all employees and partners.
Now, in the 2020s, Ethan Allen celebrates 90 years of innovation and excellence. The brand has received accolades, including being named one of America’s Top 10 Retailers by Newsweek and the #1 Premium Furniture retailer for two consecutive years. With a modern approach to design, Ethan Allen offers online appointments and innovative tools like a 3D room planner, ensuring that the legacy of craftsmanship and customer care continues to thrive.



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